Artists of marketing vs. scientists of marketing #infographic

Artists of marketing vs. scientists of marketing #infographic
Stan Woods of Velocity Partners given his thoughts on how rapidly marketing has developed in a fantastic article published last week and the new marketing positions this change has created.

In its closing paragraph, Woods differentiates between creative-driven and data-driven marketers by referring to them respectively as "marketing actors" and "marketing scientists." Though a slight oversimplification, these distinctions maintain a lot of fact about the current gap within many marketing organizations.

Technology has made it possible for marketers to monitor, quantify and optimize marketing processes at an unprecedented point just over a year ago. The marketing scientist has come to dominate this new arena of objective measurement and data-driven thinking, while the marketing artist continues to thrive with creative ideas and a more abstract way of thinking.

But while these two differentiated marketers may sometimes disagree about where the focus should be, they are the marketing departments that will really excel in this new marketing age that recognize the significance in both techniques. We have put the infographic below together to help highlight the tremendous assets that marketing artists and marketing scientists can bring to the table and the advantage of finding a balance between the two.
Artists of marketing vs. scientists of marketing #infographic

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