Overview of Email Appending #infographic

Overview of Email Appending  #infographic
Email appending, also known as e-appending, is a marketing practice involving the collection and combination of recognized customer data (first name, last name and postal address) with a supplier database to obtain email addresses. The goal is to raise your email subscriber list to send information to customers via email rather than traditional mail. Email attachment is a controversial practice in the email marketing world, with critics claiming that sending email to people who have never explicitly opted-in is against best practices.

An appended email technique involves a business or consumer database of contacts including name, address and company name[ for business contacts]. To combine the data and add business or client email addresses to their present file, a service provider with an email address database can be engaged if the company wants to develop into email communication. Therefore, they can have an updated database with the current email address of people on the list. Appending emails accomplishment depends on combining the quality of both databases.

Overview of Email Appending  #infographic

infographic by: www.esalesdata.com

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