How Choosing To Invest In UX Affects Your Bottom Line #infographic

 How Choosing To Invest In UX Affects Your Bottom Line #infographic

I see very few discussions about how to spend or even the UI / UX benefits. Additional functionality, quality and reliability are usually included in the priority list. I find it's uncomfortable (and I'm not just a UI programmer!). Investing in your company's user interface has a potential very high ROI, which many SaaS companies ignore. And it doesn't seem that hard.

This applies in particular to products with a higher churn rate than desired (usually indicating that the technology is not easy to use or is not sufficiently consistent with user's lives). So why is the UI / UX ROI increased so much? It is difficult to measure the exact ROI because the various metrics are the same for each service.

As a rule, each dollar returns $10-$100 in companies that regularly concentrate on UI / UX upgrades. It's because you don't have to increase the cost of modifying part of your SaaS product linearly. Project concentrations save costs, especially early in the product's development cycle.

 How Choosing To Invest In UX Affects Your Bottom Line #infographic


infographic by: www.dtelepathy.com

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