Halloween By The Numbers #infographic

Halloween By The Numbers #infographic

At the moment, 172 million Americans are knee-deep in the process of installing seasonal home decor elements, dreaming up character costumes and clever horror costumes, and buying party-sized candy mixes (the three-and four-pound bags are literally being sold to big-box retailers). It's the people of Halloween. And that means it's time for the Halloween statistics, trends, insights, and strategies annual infographic of The Shelf (you know us).

Halloween numbers are currently performing an interesting dance. The number of Americans saying they're going to celebrate Halloween this year is three million fewer than it was this time last year. Don't worry. I don't think there's anywhere Halloween going. In fact, there are a few trends that contribute to the drop, including fewer school-age children and fewer families planning to go trick-or-treat.

Halloween By The Numbers #infographic


infographic by: www.theshelf.com

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