How to Utilize Videos for the Buyer’s Journey #infographic

How to Utilize Videos for the Buyer’s Journey #infographic

The digital age is in full swing and content king has been crowned by video. Cisco has published a report projecting that by 2022, 82% of all internet traffic will be bee-line to video content. There are no signs of this trend slowing down. Video is being used increasingly on social media, on landing pages, and as part of the marketing strategy of almost every company.

The question is, what kinds of videos you need to make will have a significant impact on your company and get you a high ROI? The answer: study the journey of the buyer. This will help you identify the direction your video content needs to take and how each video content will vary due to different goals from one stage to the next.

How to Utilize Videos for the Buyer’s Journey #infographic


infographic by: motioncue.com

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