At first glance, the process appears to be quite straightforward. Google will provide you with clear instructions and will check your listing. This is simple. But when you take a closer look, you can see that there's a lot more to it. Many people fail to check their list or even refuse to do so, lose postcards or not get them at all, disregard obvious points, and struggle to find a solution.
The first and most important reason to check GMB is very easy–unless you check it, you won't be able to manage business information in Google's Search, Maps, and other assets. Google can check the physical location of your company and confirm that you have the right to own a listing. Only after that will you be able to make changes through Google to your business information, view insights into listing statistics, upload new photos, post comments, respond to customer reviews, and so on.
infographic by: seranking.com
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