Instagram Growth Down According to One Report #Article


Instagram Growth Down According to One Report #Article

As reported by eMarketer, at the beginning of this year, Instagram's growth dropped to single digits with older users not coming to the app as expected.

According to eMarketer: "In 2019, Instagram's US user growth rate will drop to 6.7% for the first time, down from 10.1% in 2018. Beginning in 2020 and finishing our forecast period in 2023, we predict that the social media platform will expand slower than expected."

And although this isn't a big issue since Instagram has about a billion active users a month that are expected to rise in the coming years-as predicted, Instagram didn't give any official updates about this after hitting the one billion users mark back in 2018.

But has the growth of Instagram ever slowed, even with all those predictions?

Additionally, eMarketer said Snapchat and TikTok could give the social media platform a tough time.

"While older users will not grow as fast, larger-than-expected gains have been recorded in US users aged 25 to 34, at 11.4 percent. However, we do not anticipate that this group will change substantially in the coming years, as increased competition from a Snapchat resurgence and the rise of TikTok will make it more difficult for Instagram to maintain high growth."

EMarketer also said that while Instagram could earn a lot of money through advertising and the launch of e-commerce options, it could lose its glow with youth-oriented apps growing with their attractive features in the future.

Facebook has seen a decline in its commitments among younger users, as well as large numbers of older people coming on board. While Instagram may not see much growth, its engagement rate, which is great for branding and marketing purposes, can remain.

Because there is no news about this from the official websites, we can not consider this definitive. But as it has been observed that Instagram has been silent about its use for quite some time now, we can assume that the figures mentioned above may be a reason for that.

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