Snapchat to Offer a New Feature' Snapchat Scan #Article

Snapchat to Offer a New Feature' Snapchat Scan #Article


Snapchat to Bring a NeSnapchat has always been different in store for its users and now it's about to launch its' Snapchat Scan ' ad alternative whereby users can activate a brand logo and have a distinct AR experience.

Originally, Coca Cola and McDonalds will get to try the new feature according to AdWeek. Users of Snapchat can scan the brand logos which the app will recognize and give users an immersive and pleasant experience.

Snapchat is praised for the new feature. But, though bringing in similar products, the social media platform has been trying to make this happen for quite some time now.

Its spectacles product is an example, snapchat users back in 2016 were able to scan the spectacles logo and unlock a special filter.

In 2015 Snapchat gave a rundown of such an option's possibilities.

"For example, a photograph containing an object recognized as a restaurant can result in the user being presented with photo filters that overlay a restaurant menu on the image. Or a photograph containing an object recognized as a food type may result in the user being presented with photo filters that allow the user to display information such as calories, fat content, cost, etc.

We know Snapchat has been working on this for quite some time now but we can't be sure why launching this option took Snapchat so long. Yet irrespective of a lot of work yet to be completed, Snapchat has already set out on a road to make it big with the latest technology.

Cinque Terre

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