The Ultimate Guide to Conversational Design #infographic

The Ultimate Guide to Conversational Design #infographic

Conversation has become the new "king" of online marketing. Consumers no longer want to passively use polished advertising statements. They want to be interested, they want to know what this is about your brand. They also want to have an emotional connection that will strengthen the "correctness" of their decision. In other words, the global process of experience has transformed the marketing landscape and brought us to the foothills of the conversational interface.

Reflecting on and interest in conversational UI design isn't entirely new. Nevertheless, with the increasing ease with which we can create conversational interactions, this topic has been opened up to a much wider audience.

While we have become masters of online content, subduing SEO skills, readability and user-friendly formatting, the generation of conversations has left many business and technical writers at a loss. As one thing discussions don't seem to have instructions. We are unpredictable, more familiar and the use of colloquial language often goes against instincts when trying to create an illusion of authority and understanding.

The Ultimate Guide to Conversational Design #infographic

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