Looking for Ways to Improve Your B2b Social Media Marketing Strategy? Here Are Some Tips #Article

Were the old tactics for social media marketing on B2B not working? It's probably time to make some changes.

You may have come across a lot of tips and advice when it comes to building a successful B2C strategy to drive outcomes and enhance your reach, but it's important to note that you can also apply most of those tactics to your B2B social media marketing strategy, as many people become similar to social outreach methods.

Here are some tips shared by HelpSquad which can help you drive results for your B2B business or brand through social media channels.

1. Using User Generated Content 

Nearly 90 percent of customers believe user generated content has more impact on their purchasing decisions than data from the search engine and email campaigns.

2. Get Support from Influencer Marketing

 It was noted that more ROI can be produced by influencer marketing than any other marketing type. If you haven't given it a shot already, now is the time to do so.

3. Attract customers with discounts and giveaways

According to estimates, 71 percent of people became a part of loyalty programs due to discount deals and about 63 percent of people registered for free products.

4. Create posts that overlap with trending topic

 sharing posts that align with trend topics will attract the attention of many B2B prospects as about 82 percent of them are involved on a daily basis on social media.

5. Don't ignore the power of videos

 Videos were more like and exchanged than posts with images and texts according to observation.

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