New study reveals the 25 most popular unicorn startups #infographic

New study reveals the 25 most popular unicorn startups #infographic

Unicorn companies are a new phenomenon within the business community. Venture capitalist Aileen Lee has named Unicorn companies as start-up companies that are a privately owned start-up company that also has a business value of more than $1 billion. Such companies are so rare in the world, hence the term "unicorns." There are actually just over 400 unicorn firms around the globe with 178 of those firms based within the USA. Think you're all the trendy startup companies worth more than $1 billion now?

Think again! You've probably heard about some Unicorn businesses. Business such as Uber, Facebook, Reddit & Airbnb. Certain firms including Robinhood, Roblox, Ibotta are mostly less well known.

Recently, the McGuffin Creative Group surveyed 4,000 customers to try and find out which unicorn companies consumers are most familiar with and which ones fly under the radar. The purpose of this survey was to examine the relationship between those companies ' value and consumer brand awareness. In this study the data looks primarily at business-to-consumer startup companies based in the US.

McGuffin Creative Group's study of them is broken down into three separate sections. The first segment discusses the 25 best-known unicorns which were assessed by levels of consumer awareness. The second section measures the importance of an aggregate consumer awareness of a brand private valuation vs. The third and last part of the report looks at the fastest growing unicorn firms. Growth in this exercise is calculated by the added value per day, as a business has joined the unicorn list.

Let's take a look at what they found in their study recently.

The most well-known unicorn brands 

Below is a complete list of the most famous unicorn brands:


  1. Reddit (Reddit scored 86% in terms of consumer awareness, basically asking whether or not the respondents surveyed were aware of this brand) 
  2. Airbnb (Airbnb also scored 86% in consumer awareness levels)
  3.  Buzzfeed (Buzzfeed scored 73% in consumer awareness levels)
  4. Credit Karma (71 percent) 
  5. DoorDash (70 percent)
  6.  Grammarly (58 percent) 
  7. Ibotta (58 percent) 
  8. Quora (54 percent) 
  9. 23andMe (54 percent) 
  10. Epic Games (49 percent)
  11.  Instacart (42 percent)
  12.  Letgo (39 percent) 
  13. LegalZoom (38 percent) 
  14. Wish (36 percent) 
  15. JUUL Labs (36 percent)
  16.  Robinhood (34 percent) 
  17. OfferUp (33 percent) 
  18. Roblox (31 percent)
  19.  Squarespace (31 percent).
  20. GoodRx (31 per cent)
  21. Square (31 per cent)
  22.  Nextdoor (30 per cent)
  23.  Niantic (27 per cent)
  24.  Vox Media (27 per cent)
  25.  Discord (31 per cent)

The list certainly provided some well-known brands and a few surprises for most consumers.

New study reveals the 25 most popular unicorn startups #infographic

infographic by: www.mcguffincg.com

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