Snapchat Brings ' Transformation Ground ' Ar Effects on App #Article

Snapchat Brings ' Transformation Ground ' Ar Effects on App #Article

Snapchat has added a new' Earth Transformation' AR effect to make things more interesting for users on the app, which, as the name suggests, turns the earth into various variations such as water and lava via the Snap camera.

In the tweet posted video you can see what it looks like.

Snapchat has used advanced AR tools for the visual effect, according to Venture Beat: "The real-time ground segmentation system uses machine learning models to understand geometry and semance, obviously isolating ground-based objects from contrasting backgrounds."

Snapchat has used similar effects previously as the segmentation of the sky that people seemed to enjoy. And while those results may not seem massive, they demonstrate the potential of Snapchat in this regard.

It has recently started testing a new logo recognition feature and while only a few brands have the option available for now, it is full of potential when it comes to advertising.

Snap has also been partnering with Tate Britain, The National Gallery and The Bank of England to introduce the £ 20 bills.

Through new use cases and increasing AR devices, Snap will open doors to a new brand marketing approach and more that could include encouraging users to take advantage of discounts and promotional offers.

The ability of Snap to adjust your floor might not be shocking, but it is a sign of what the platform can do.

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