Visual Content Marketing Statistics for 2020 #infographic

Visual Content Marketing Statistics for 2020 #infographic

Over the past few years, visual content has been a vital part of every marketing campaign and, as a recent survey reveals, it's only growing in significance.

Over the past two years, Venngage has reached out to thousands of marketers to understand the role that visual content plays in their marketing campaigns, the challenges it presents and their thoughts on the future of visual content.

In 2019, Venngage talked to nearly 200 digital marketers about what kinds of visual advertising have produced success and how they see it affecting their 2020 plan. This is what they saw:

Visual Content Marketing Statistics for 2020 #infographic

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1. The use of visual content has seen a dramatic increase in marketers quickly realizing the value of using visuals in their communication. Whether it's connecting with customers or even with their remote teams internally — there has been a move from text-based to visual-based content.

In 2019, 74 per cent of marketers said that since 2018, more than 70 per cent of their ads featured visuals that marked a substantial 10.5 per cent rise in visual advertising use.

2. Original graphics such as infographics and illustrations performed best While most marketers admitted using stock images most often, 40 percent of marketers voted for original graphics such as infographics and illustrations when asked which type of visual content performed best.

At the other hand, only 13 percent said stock images helped them achieve their marketing goals. This is not surprising considering that original graphics appear to be more stimulating, authentic and informative compared to stock photographs. And as social media reach depends increasingly on interaction, you need to make sure that your social visuals are better than ever.

3. Some of the most common apprehensions that marketers have when it comes to producing visual content is that it's time-consuming and costly.

Our survey did, however, show things are changing for the better. Twenty-eight per cent of marketers said they spend less than two hours per week on visual content.

This clearly shows that producing visual assets that are engaging is not as exhausting as it is perceived.

4. Self-service platforms are most widely used to create visual content Luckily, these days you don't need to be a graphic designer (or employ one) to create visual content.

36 per cent of marketers said that their go-to visual development approach is a self-service tool closely followed by in-house designers. With access to the right resources, visuals can be effectively used to improve the marketing efforts on content.

5. At nearly 15 per cent of marketers spending more than 40 per cent of their budgets on visual content production, it is safe to assume that people are putting more money in it.

It is interesting to note that, when asked about their estimates of marketing expenditures for 2020, nearly 22 per cent said they intend to set aside more than 30 per cent of their visual content budget.

It only shows that advertisers not only spend more money but also gain interest from the visual content.

6. Visual content will continue to be an integral part of marketing strategies 68 percent of marketers said that visual content was either necessary or an important part of their marketing strategy after taking advantage of visual communication.

From attracting new consumers and producing improved interaction outcomes to generating leads and providing a more user-friendly interface - much of the content marketing improvements in the last decade can be traced to the use of compelling, engaging and scannable visuals.

With 41 per cent of marketers believing that more than 70 per cent of companies would rely heavily on visual content, the future of visual content marketing looks bright.

So if you are launching a blog, strengthening your social media presence, setting up an email marketing campaign or building a landing page to generate leads, making visual content an integral part of your plan is essential to communicate with your audience and achieve higher conversions.

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