Snapchat Outlines Amid Covid-19 Lockdown Top Usage Trends #Article

Snapchat Outlines Amid Covid-19 Lockdown Top Usage Trends #Article

Because of the lockdowns of the Coronavirus, people have been searching for ways to remain linked to their loved ones as well as find ways to combat boredom. Like other social media sites, following the lockdowns, Snapchat has also seen increased use.

Snapchat recently published an update on its use patterns as well as some keynotes on developments that gained momentum. This could give marketers an insight during this time looking to improve their performance.

Beginning with use, Snapchat said the company has seen a 50 percent rise in video calls and people are now spending 25 percent more time on Snap lenses. More messages are being sent between close friends, more attention has also been paid to the exploration content and there has also been an rise in group chats.

The growth in use seen by social apps does not come as a surprise but this is important to remember. During this tough patch that economies around the world face, retailers who have been forced to shut down their stores will rely on eCommerce to reach potential customers through social media apps. But there are not just retailers that can use social media to communicate with their target audiences.

Snapchat noticed that users were interested in online shopping for sports, pet items and important home products and showed strong interest in fitness, music, mobile gaming, interior design and cooking. In addition, a lot of attention has been paid to online mediation services too.

Due to more interaction with the app, Snapchat days that advertisements are doing well and during the month of March there was a 36 percent rise in install volume for applications and a 19 percent improvement in swipe-up.

During this pandemic many businesses may not be able to operate, and the shutdowns are likely to have a significant economic impact. Yet brands also have the ability to appeal to online customers because research shows customers are searching for goods online.

So while now isn't the perfect time to discuss advertising or outreach, economic impacts can be minimized under already difficult circumstances if companies can find ways to maintain their online operations.

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