Survey: 101 CCOs on PR Measurement #infographic

Nasdaq Corporate Solutions and KRC Research conducted a study of 101 CCOs across North America and Europe working for businesses that had at least $500 million in annual turnover. The research goal is to shed light on the attitudes and behaviors among today's CCOs towards performance assessment and organizational KPIs.

More precisely, we wanted to learn more about the utility of measuring KPI, the advantages and disadvantages of a KPI process, the types of KPIs used by current CCOs, and their calculation procedure.

infographic by: www.nasdaq.com

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