How to Build Relationships Before You Pitch #infographic

How to Build Relationships Before You Pitch #infographic

While social media has made communications professionals more accessible to journalists and influencers, the effectiveness of the pitch is less dependent on technology and more on a fundamental practice that has been the time test: building a partnership. It's hard to figure out the right story, and how to adapt it to the media, but for madness there is a process.

You need to find the best way to efficiently reach out to reporters because their mailboxes are continually filled with messages (Lauren Young, editor at Thomson Reuters, says she gets 500 email pitches every day). Building a relationship with reporters is not much different from any other in our lifetime. Find common ground, offer support and don't always ask what they can do for you.

How to Build Relationships Before You Pitch #infographic

infographic by: www.nasdaq.com

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