B2B Content Marketing Benchmarks, Budgets and Trends 2020 #infographic


Marketing of content is an essential part of marketing at B2B. Great content helps build brand expertise, build awareness, showcase knowledge and build enduring customer relationships.

According to a recent study by the Content Marketing Institute, 90 per cent of top-performing B2B content marketers put their audience's information needs first, rather than simply broadcasting the message they want to communicate.

This is just one of the many key B2B content trends highlighted with this infographic which outlines a series of important considerations for your approach to content marketing.


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