Facebook Stands to Lose Most in Social Media Ad Exodus #infographic

Facebook Stands to Lose Most in Social Media Ad Exodus #infographic

"We will suspend advertising on all social media platforms while holding internal discussions with our media partners and with civil rights organizations in an attempt to prevent the dissemination of hate speech," Starbucks wrote in its official announcement of its decision, which positions the coffee chain alongside companies such as Coca-Cola, Unilever, Verizon, Patagonia and Levi's, to name a few. Like the other corporations mentioned above, Starbucks has not officially joined the "Stop Hate for Profit" movement, which demonstrates the lack of action against hate speech by Facebook, particularly during recent demonstrations in America for racial justice.

Starbucks became the latest company to hit the social media advertising pause button on Sunday, joining the ever-growing list of major brands that pulled their ads from social networks, and in particular Facebook, in an attempt to encourage further action by social media firms against hate speech.

Although other businesses have largely avoided ads on social media, Facebook is currently bearing the brunt of the boycott, which is seen as the epitome of what is wrong with social media these days. As our chart shows, last year's advertisement revenue for the firm amounted to nearly $70 billion, dwarfing its social media rivals' advertisement revenues.

Facebook Stands to Lose Most in Social Media Ad Exodus #infographic

infographic by: www.statista.com

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