The COVID-19 Impact on Advertising Spend #infographic

The COVID-19 Impact on Advertising Spend #infographic

Global advertising investment before the COVID-19 outbreak was estimated to grow at a 7.1 per cent clip in 2020.

Today, a severe contraction of 8.1 percent — equivalent to nearly $ 50 billion — is expected as a result of shifting consumer behaviour. When considering pre-pandemic output forecasts the overall loss becomes a grim $96.4 billion.

Today's graphic uses World Advertising Research Center (WARC) data to illustrate the expected decline in media type and advertisement spending for the industry.

The tug-of - war for ad dollars between online and traditional media seems to have a definite winner as marketers respond to rising in-home media consumption.

As advertisers come to grips with their current fact, they face the complexity of evolving consumer behavior and the pandemic 's potential for a second wave, tightening up quarantine constraints once more.

Will COVID-19 speed up the inevitable transition to digital, or is the pain of conventional media just temporary?

The COVID-19 Impact on Advertising Spend #infographic

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