It's true that every business would be out there fighting for market share but you don't really want to be in a situation where rivalry is so intense that in the process any potential profit is lost — a scenario known as ideal economic competition.
To avoid absolute competition, companies must strive to build an economic moat that will give them a competitive advantage over time. While these protective fountains may come from different sources, they are most frequently derived from the power of creativity in today's knowledge economy.
infographic by: www.visualcapitalist.com
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