25 Fascinating Years of Digital Advertising #infographic

25 Fascinating Years of Digital Advertising #infographic

Online advertising has come to redefine the marketing landscape ever since the early 1990s. Constant technical advancement is a key factor that has led ads to transform digital, an unexpected slowdown phenomenon.

And when was ads digitalised?

How did that evolve?

Where are we going, then?

Digital advertising has gone through an eventful journey from banner ads to artificial intelligence in the search of delivering the right message at the right time to the right user. The successful execution strongly depends on the ability to reinvent marketing campaigns in accordance with changing customer behavior & advertisement channels.

While mobile traffic was leaving behind its web counterpart in 2015, voice recognition software, including Alexa, Cortana, Siri & Google Now, took digital ads by storm. This was followed by one of the most important changes to the data security regulations, i.e. the European Union's General Data Security Regulation, or GDPR.

Digital advertising is evolving as we speak and marketing strategies need constant finetuning if they are to remain effective. We know just how important it is to keep on top of the latest developments in digital advertising, so take a look at this interesting infographic to find out more about how advertising has become digital, as well as the milestones that have crossed that path.

25 Fascinating Years of Digital Advertising #infographic

infographic by: www.grazitti.com

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