Boycotts Only a Fraction of Total Facebook Revenue #infographic

Boycotts Only a Fraction of Total Facebook Revenue #infographic

In the sense of the # StopHateForProfit boycott, a push to keep social media and tech giants like Facebook responsible for hate speech and online abuse on their sites, more businesses cancel their Facebook advertisement campaigns. Although major corporations such as Target, Microsoft, Starbucks and others are withdrawing ads from Facebook, the social media giant 's revenue data reveals just how little it affects the company's overall advertising income.

The top eight boycotting companies made up only $57 million of Facebook's advertising revenue in May, according to the Wall Street Journal. Microsoft, the biggest, spent about $10.4 million, and Starbucks with about $8.1 million was close behind. Those top eight were just over 10 per cent of what Facebook 's top 100 U.S. advertisers spent a month. Compare that to $34 billion – what Facebook made of companies in both the U.S. and Canada in 2019. Globally, in 2019, Facebook alone contributed about $70 billion in advertising revenue.

Although large companies boycott Facebook draw news attention, those figures indicate that they have very little effect on the overall advertisement revenue of the company.

The Wall Street Journal also found that 76% of Facebook's overall global advertisement revenue of $69 billion comes from small and medium-sized companies, with just 24% coming from big businesses and corporations.

Boycotts Only a Fraction of Total Facebook Revenue #infographic

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