Multi-Touch Marketing Attribution Why Does it Matter? #infographic

Multi-Touch Marketing Attribution Why Does it Matter? #infographic

Fifty-six per cent of marketers believe that attribution is relevant, while another 33 per cent think it's crucial. The reason these marketers have this whip-smart conviction is that they have had the battle to demonstrate the clear ROI on their marketing spending. To assess your campaign success effectively you just need the right marketing attribution model. Choosing the pattern is no play for children either.

Of all possible marketing attribution models, the multi-touch attribution model has proven to be the closest thing to accurate assignment. This model divides credit into campaigns, keywords, platforms and all the touch points contributing to a sale.

Don't let the reference to marketing strike you like a dumb spell. Check this sleek infographic, "Multi-touch Attribution-Why Does It Matter," to make life attribution to your marketing simpler.

Multi-Touch Marketing Attribution Why Does it Matter? #infographic

infographic by: www.grazitti.com

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