Snapchat and ECommerce #Infographic

Snapchat and ECommerce #Infographic

Snapchat is the largest platform for young consumers to have social media. It achieves 188 million active users per day. Snapchat recently outperformed Facebook among teens in the US. There is a high willingness to buy via mobile phone with 70 % of users being female. Snapchat is a very appealing forum for advertisers in the young community of buyers.

But eCommerce is having a hard time starting with Snapchat. It differs greatly from other platforms. The marketing department needs to embrace the silliness and irreverence of the youths to be successful. For teams planning long term and lasting strategies, the concept of fast pace and vanishing content could be confusing.

Snapchat and ECommerce #Infographic


infographic by: www.go-gulf.com.kw

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