The B2B trade show industry is worth a cool $34 billion per year, but the global pandemic, like many industries, has put an ever-longer pause on activities.
But exactly how important is this field?
As the overview below reveals, most trade show attendees have buying power, and they are searching for new items. For consumers, it's a chance to get hands-on and compare different solutions in one place. For companies, exhibitions are a great opportunity to build new friends, establish brand awareness within a niche, and, of course , make sales.
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