How Does Search Engine Ranking Impact Click-Through-Rate? #infographic

 

How Does Search Engine Ranking Impact Click-Through-Rate? #infographic

The primary aim of a search engine optimization campaign is to rank at the top of the results pages of the search engine (SERPs). But if nobody clicks on it, an organic listing with a Top 10 Google ranking is not very successful.

Many variables, including imagery, keywords, ad copy, call-to - action wording, and the quality of your meta descriptions, can influence the click-through rate.

CTR is a helpful measure for every internet marketing campaign to evaluate how well the keywords, meta-descriptions, and advertisements do. What's more, the bottom line will eventually impact click-through rates, so it's a metric worth paying attention to!

Infographic from Bootcamp Media, Birmingham, UK, by Tom Black.

By taking the number of clicks your ad or link gets, divided by the number of times your ad or link is seen, CTR is determined.

If you want to manually figure out your own click-through speeds, here is the simplest CTR calculator formula to use.

CTR = Impressions Clicks ÷. To get the percentage, you then need to multiply this amount by 100. For eg, if 10 clicks out of 1,000 impressions were obtained from your connection, your CTR will be 1 percent (10 ÷ 1,000 x 100).

The primary aim of a search engine optimization campaign is to rank at the top of the results pages of the search engine (SERPs). But if nobody clicks on it, an organic listing with a Top 10 Google ranking is not very successful. To receive useful leads from Google and other search outlets, you will need to focus on improving your organic click-through rate.

How Does Search Engine Ranking Impact Click-Through-Rate? #infographic

infographic by: www.bootcampmedia.co.uk

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