The importance of analysis and preparation in the process of content marketing #infographic

 

The importance of analysis and preparation in the process of content marketing #infographic

The enhancement of your content marketing process will solve most of these challenges. You will ensure that these problems never occur in the first place if you have a well defined and seamless content marketing process.

Let 's understand this by providing an example:

Let 's assume that because it is not interesting to them or is not engaging enough, your audience does not engage with your content.

Now, if you do consumer research prior to developing content, this problem can be effectively overcome. You would be able to create more valuable and meaningful content for them if you know who your target audience is and what they want.

A marketing framework for content ensures that you do this. The first step in the content marketing process of every marketer is, in fact, audience testing. Therefore, this problem will never occur for you if you have a well-defined method.

Similarly, simply by carefully planning and adopting a content marketing process, many of these problems can be completely avoided.

Did you know that in content marketing, only 29 percent of B2C marketers and 26 percent of B2B marketers think they are really or highly successful?

Shocking, is it not?

Nearly every marketer, after all, to some degree or another, uses content marketing. And yet, in their efforts, only a small share of them are actually successful.

Marketers experience a variety of problems with content marketing that influence their success rates. Some fail to generate content from their content that their viewers want, whereas others fail to generate leads.

The importance of analysis and preparation in the process of content marketing #infographic

infographic by: shanebarker.com

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