15 Surefire Ways to Know If Your Logo Is a Keeper #infographic


15 Surefire Ways to Know If Your Logo Is a Keeper #infographic

What makes it successful for one brand when another fails? Obviously, the quality of the product, customer support and availability are all major factors in any company's success. But if all of the above are equivalent, what distinguishes a business in the vast sea of competition?

An successful logo can also be the contrast between a company's crazy success or abysmal failure. Select a handful of the world's most enduring labels. They use logos which are not only distinctive and eye-catching, but also meaningful and unforgettable.

The logo is a flag, a signature, a sign for the road, an escutcheon. The world-renowned designer Paul Rand wrote, "A logo (directly) does not sell, it identifies." "A logo is hardly a business concept. A logo derives meaning from the nature of the object it symbolizes, not the other way around.

Ask yourself which meaning or message it should convey when designing a logo.

More than a mere picture, a logo is. It is a brand's public face. It's important to understand what the brand provides and to whom before even starting a design. Should a particular emotion or unique utility reflect it?

An efficient logo doesn't have to represent the product of a company, and most don't. There is no hamburger anywhere in McDonald 's iconic gold arches. And Nike is not selling "swooshes." But through a combination of form , color and symbolism, each represents the brand.

15 Surefire Ways to Know If Your Logo Is a Keeper #infographic

infographic by: visme.co

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